Unified Screening & Crushing
Unified Screening and Crushing is an industry-leading group of screening, sizing and crushing media manufacturers with 14 production facilities across the United States.
Unified's brand had simply become outdated and disjointed and needed a fresh, clean look to "unify" it's many products and services and to tell it's 150 year story. In collaboration with Blue Grotto, Inc., we refreshed and simplified Unified's brand identity, product catalog and website and continue to adhere to new brand standards when developing data sheets, advertising and social media content.
Collaboration with Blue Grotto, Inc.
Unified recently realized they needed to update their brand in order to simplify a complex set of products as well as keep up with the competition. My work for Unified includes highlighting their new look through a variety of assets including catalogue and website redesign, tradeshow booth graphics and sell sheet design.
From business cards to catalogs, and countless data sheets in between, Unified is making it clear: their customers come first and they have the expertise and resources to serve. Collateral is designed to be effective and informative, in the office, or in the field
Making a Big Impression
Trade Show Exhibit
Big, bold graphics and clear messaging separated Unified from their competitors at the ConExpo in Las Vegas this year.
Unified's goal is to provide products, services and expertise
that are second to none in the industry.
Our focus on customer satisfaction affects all company activities.
One Call for Assistance
Unified has a lot to offer and their customers usually know what they are looking for. The key to an effective web design was simple compartmentalization of their products and services, lots of white space to relieve overwhelm and quick access to contacting a Unified representative.
Research showed that the majority of web traffic was on mobile devices from employees in the field. The mobile optimized website allows them quick and easy access to pertinent information and contact with a Unified expert.