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Maria Franco
583 Hillside Drive
Prescott, WI 54021
715-222-1810
featured work
Featured Project:
Swiit Game Gear, LLC Corporate and Product Branding and Marketing
The Company:
Swiit Game Gear, LLC was created in 2008 with a mission to make the video gaming experience more real. Founders and owners, Tom and Gail Stewart, realized that while Nintendo Wii games delivered very realistic graphics, the movement and action of the players left much to be desired. They wanted to create products that made the gaming experience more real and more fun for players of all ages and wanted to go beyond the abilities of many of the Wii accessories currently available.
The Project:
Swiit Game Gear, LLC logo and business cards.
The corporate logo and corresponding business cards were developed using fonts and colors to portray a “gaming” feel. The W in “swiit” portrays the movement and action you will achieve with Swiit Game Gear accessories.
SwiingStick ™ Product logo and sell sheet.
The SwiingStick is a 24 inch golf club style accessory specifically designed with the Wii™ Motion Plus™ and the Tiger Woods PGA TOUR 10™ in mind, where your actual golf swing is replicated in the video game. The logo and sell sheet were developed to illustrate the motion and realism you will experience with this accessory. The sell sheet was aimed toward potential retailers.
Friiboard: Product logo, board graphics, sell sheet and packaging.
The Friiboard is an accessory made specifically for the Nintendo Wii Balance board for games like Shaun White, Tony Hawk and Skate It. Placed on the floor under the balance board, it allows the balance board to pitch in any direction mimicking the real movements associated with riding a skateboard, snowboard or skis.
Keeping with the idea that “We make Wii more real”, we created board graphics to give the Friiboard the feel of a real snowboard or skateboard.
The sell sheet is aimed at potential retailers. The custom graphic of the snowboarder on a Friiboard, created in Photoshop, is being used on banner advertising and packaging.
The Friiboard is currently being sold online and will be in retail outlets soon. Retail packaging is designed to entice avid Wii gamers with realistic graphics and images of their favorite games that are compatible with the Friiboard.
Learn more about Swiit Game Gear at www.swiitgamegear.com